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Change used to arrive in waves. Now it shows up like a flash flood.What felt slightly outdated a few years ago is now blatantly inefficient. What used to be tolerated is now interpreted as friction….
The $54 Billion Wake-Up Call: Why Your Orthodontic Practice Can’t Afford to Wait
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Continue reading →: Why “Locally Owned” and “AI” Belong in the Same Sentence
There’s a locally owned restaurant in my neighborhood that has quickly become “the spot.” Lively bar. Farm-to-table menu. Live music every single day. It feels high-touch, intentional, community-centered… and honestly, it’s one of those places that just gets it right. Here’s what makes that fascinating: the owner doesn’t come from…
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A new surgical center just opened in Glen Rock, New Jersey, and the healthcare world should pay attention.The Institute for Advanced Reconstruction and The Plastic Surgery Center built a…
Why Orthodontic Practices Should Operate Like Five-Star Hotels
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When I was first introduced to the business model of orthodontics and trained as a TC, I was genuinely surprised.We offered hour-long complimentary consultations. We invested doctor time, valuable…
The Invisible Decision Loop That’s Killing Your Conversion Rate
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I’ve watched Treatment Coordinators recite the same consultation script for years. Same way of saving things. Patient after patient. Delivering a positive presentation. The script promises…
Why Sales Scripts Are Failing Your Orthodontic Practice
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Continue reading →: 5 Habits That Separate Great TCs from the Rest
A RiseUP Perspective on Excellence, Influence, and Modern Orthodontic Growth After more than 15 years advising multi-million-dollar dental and orthodontic organizations—and obsessing over premier client experiences and hospitality-driven conversion—I can tell you this with absolute certainty: Great Treatment Coordinators are not born. They’re built. And the practices that consistently dominate…
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2026 is right around the corner, and every practice is talking goals.Here’s the curveball most people don’t see coming:Established practices should increase case acceptance and production by at least…
Hit Your 2026 Growth Goals Without Burning Out Your Team
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Half a million dollars left on the table — or record-breaking growth with fewer patients. You decide.There’s a big difference between accepting average and analyzing it.”Confidence isn’t built from…
The $540,000 Question: What Average Performance Actually Costs Your Practice
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I’ve been watching orthodontic practices chase the next big thing for years. New software. Better marketing. Shinier technology.Don’t get me wrong—you need those things. Staying competitive requires…
You’re Investing in Innovation—But Your Conversion Rates Are Still Flat. Here’s Why.
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I could hear it in the first ten seconds of our call.Not what she said. How she said it.My Treatment Coordinator’s voice was slower than usual. Quieter. The bubbly energy I’d come to expect over our…
The 30-Minute Coaching Call That Turned 5 Out of 5 Consultations Into Same-Day Starts
Hello,
I’m Brooke
Welcome to RiseUP Insights, where consumer trends, business strategy, and orthodontic practice success intersect. I’m your guide to thought-provoking discovery that supports strategic modernization and proactive team training. My goal for you? To optimize conversion, lead with confidence, work efficiently, and experience your entrepreneurial greatness.
RiseUP Coaching, LLC is my consultancy. We support the success of Orthodontic Practices with hands-on training, customized advisory, and industry dominating strategies that 5x-10x results in the first year. Our private clients have increased revenue by millions and are boldly leading the orthodontic industry forward with confidence and strategic modernization that’s consumer-centric, hospitality focused, and intentionally efficient.